It is important to look at the overall coverage.
Some insurers are also decreasing the amount of overall coverage they will offer.
Telecoms specialist James Barford at Enders Analysis says: "Overall coverage is improving.
Despite this, the BBC's overall coverage outperformed all other broadcasters in the ratings.
The broadcaster's overall coverage between 4pm and 7.30pm averaged 756,000 viewers, easily the best multichannel performer in the slot.
Bell also worked with Ebersol to integrate "Today's" morning broadcasts from Olympic cities since 2006 into NBC's overall coverage.
Increasing the overall coverage to 40 or 50 percent could relieve its balance sheet of the deadweight.
Overall, coverage for most routine childhood vaccinations at one and two years of age fell in 2015-16 for the third consecutive year.
The dominance of Mr. Wright swelled the overall coverage of Mr. Obama, who denounced the pastor last week, to 69percentt of all political stories.
The overall coverage on NBC, Telemundo, CNBC, USA, MSNBC and Bravo attracted 203 million viewers, the most for an Olympics outside the United States.
Yet those, of course, are precisely the values that the Daily Mail rejects, not only in the case of Ralph and Ed Miliband, but in its overall coverage.
