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Is it anything to do with the consortiums that are being put together to take over Channel 4, Monkey wonders?
Citing "people familiar with the matter", the FT story says the British satellite broadcaster, controlled by Rupert Murdoch, would take over Channel 5's advertising sales operation.
When he took over, Channel 4 was losing money; two years later it was profitable, partly because he mixed popular reality shows with the channel's more traditional upmarket dramas, news, and documentaries.
Under the terms of its joint offer with Discovery, it is believed that Sky would take over Channel 5's advertising sales operation, increasing its share from 20% to about 29% of the total UK TV advertising market.
"What you have to do if you were going to take over Channel 4, you would have to preserve the brand and work out what the brand was about.
P19 Daily Telegraph Viewers complain over Channel 4's Naked Attraction.
P13 The Sun Viewers complain over Channel 4's Naked Attraction.
P24 The Sun Kelvin MacKenzie I'm looking at making an Ofcom complaint over Channel 4 News impartiality.
August 9: Icstis issues a £30,000 penalty to phone operator iTouch over Channel 4's Deal or No Deal.
I received an unprecedented response to my last column, about the furore over Channel 4's Big Fat Quiz of the Year.
But here London Live has a huge advantage over Channel M and Channel One, with its position on the first page of the Freeview programme guide.
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