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To be fair, the Web site seems also to have long pushed a far more ambitious phrase, "We get the job done!" But can you imagine, dear reader, companies fighting over a motto that promised the bare minimum of customer service?
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THE Czechs have a motto left over from Communist times: "They pretend to pay us and we pretend to work".
With members in over 100 countries and a motto of promoting "peace through understanding", Servas (joomla.servas.org) was founded by an American pacifist, Bob Luitweiler, who died last month, aged 90.
We made a movie about a dispute over a new motto for a South Shore village—"Art Colony by the Sea" versus "Slime Eel Capital of the World".
The constant theme for the show is a motto that they live by, and that's "family over everything".
"But Patrick had a motto.
"Hopefully, that's a motto this year.
A motto Roger Federer has lived by.
It's not just a motto.
"The SAS have a motto: 'Who Dares Wins'.
Steadfastly unheeded over the institutional stage (a handy space for the Mousetrap performance) is that demoralising cold bath of a motto "Mens sana in corpore sano".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com