The Stirling Prize certainly encourages outstanding design.
Which is better: a mediocre work of art or an outstanding design object?
Every year, it cites outstanding design in municipal projects, in the hope of encouraging city agencies to do even more.
Similar Neo-Classical engravings on glass won Gate a gold medal for outstanding design at the Paris World Exhibition in 1925.
And, to be fair, both Jones's production and Giles Cadle's outstanding design go some way towards clarifying its paradoxes.
"Both brands are known for fine craftsmanship, outstanding designs and the best materials - a perfect synergy for our new campaign," said Mr Brinton.
Royal Mail's planning consultant, Oliver Sheppard, defended the scheme, saying the firm had hired award-winning architects who had produced "an outstanding" design with new public spaces and a garden.
Outstanding designs include the Carnegie Science Center in Pittsburgh, a steel and glass megastructure cantilevered over the Ohio River from a silvery cylindrical base; the Chamber of Commerce in Prato, Italy, a rectangular box wrapped with blurry glass grids; and the Dentsu Tower in Tokyo, a monumental glass skyscraper of curvilinear contour.
The Almeida has been brilliantly reconfigured, with its audience divided into four discrete zones, each looking into a central glassed space in which an ordinary couple, trying to beat the housing crisis, has moved into a flat that could have come out of an Ikea catalogue or been computer-generated (outstanding design by Miriam Buether).
Furthermore, the incorporation of therapeutic agents in Apt-MNC might provide outstanding designs and applications for future clinical nanoprobes.
