The anti-outsourcing message could play well in states like Ohio that have been hurt badly by the loss of American manufacturing jobs, and Trumka said Friday that it will be one of the primary messages pushed by labor heading into the fall.
India is outsourcing outsourcing.
But Lee says he can get around that by targeting outsourcing customers whose brand message doesn't overlap Ben Qs.
If you go back 20 years, the message behind outsourcing was, "Come and take over my IT".
For now, the message to India's outsourcing specialists, Mr. Rao of MphasiS said, is simple: "Don't panic".
Of course, that's impossible to determine, but the message is clear that outsourcing jobs to countries like China, India, and Mexico is un-American.
AOL has tried nearly the same strategy -- outsourcing search to Google, enlarging its instant messaging business and developing content.
Managing outsourcing requires an understanding of outsourcing strategy, the benefits and risks of outsourcing, the evaluation process, and the methods to managing outsourcing providers.
"By outsourcing to T.S.M.C., it's sending its customers a message that it will continue to push forward its technology," said Fred Yu, an analyst at IBTS Investment Consultation.
"The material has to measure up to NYT standards," he said in an e-mail message, "and we don't want to be outsourcing work that is part of The Times's core mission; it should not be supplanting work that we ought to be doing ourselves.
Re "Who's Reading Your X-Ray?" (Nov. 16), which described the outsourcing overseas of medical services: The article's most compelling message is that there is a lack of physicians to provide such services at overworked medical centers in our country.
