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I think the playing field this spring is fairly even in terms of musicals getting a fair shake: "Hands on a Hardbody" and "Kinky Boots" have both won some nice reviews out of town, but neither is a sure thing with a built-in audience, and even "Matilda" is not likely to be a known commodity outside theater aficionados.
Disney hired film salesman Irving Ludwig to manage the first eleven engagements, who was given specific instructions regarding each aspect of the film's presentation, including the setup of outside theater marquees and curtain and lighting cues.
Waiting outside theater stage doors is a bit different from talk shows in that theatre productions have both matinee and evening shows, sometimes require actors spending a long time in make-up and often travel from one city to another.
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There are usually hordes of people standing outside theaters on matinee days and hotels at any time.
An enduring New York mystery is the sheeplike behavior of Broadway playgoers who line up by the hundreds outside theaters long before the curtain goes up.
But in talks outside theaters across the country, nearly all of those interviewed said the film had delivered an emotional wallop and deepened their understanding of their faith.
Moveon.org said it planned to have thousands of volunteers handing out leaflets about global warming outside theaters when the movie opens.
But outside theaters, Disney made far more money -- nearly $9 billion more -- from the sale of DVDs, toys, clothes and other ancillary items.
"They were not happy outside the theater, so they made their own theater -- and performed.
Outside the theater, lighting has traditionally been an engineering field.
I parted from Don and Manina outside the theater.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com