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More emphasis has been placed on describing models of outreach activity than on understanding the theorised links between problems and the mechanisms by which outreach aims to address these problems [ 13].
Furthermore, the particular groups that outreach aims to engage have historically been identified within 'classic' areas of harm-reduction (sexual health, HIV risk-reduction, substance abuse and mental health).
Using Keep Well as a case, this paper addresses the question of what types of engagement 'problem' outreach aims to solve and identifies implicit and explicit 'theories' of how these problems might be addressed using outreach approaches.
Using a primary prevention programme in the UK as a case, this paper addresses two research questions: what are the perceived problems of non-engagement that outreach aims to address; and, what specific mechanisms of outreach are hypothesised to tackle these.
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In California, officials are spending millions of dollars on advertising and outreach aimed at showing them the value of coverage.
A week later, the administration canceled an ad campaign and other outreach aimed at prompting holdouts to sign up for coverage before the deadline.
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