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In his 1936 book, "The General Theory of Employment, Interest and Money," the English economist used it to describe "a spontaneous urge to action" on the part of business people, one based on a general outlook of optimism rather than an individual cost-benefit analysis.
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Yet his outlook is one of optimism: progress is the general rule.
With a dozen countries expected to experience growth above 7% this year – only five of which are heavily dependent on oil, gas or minerals – and a further 27 in line for growth above 5%, Africa's strong economic outlook is a source of optimism.
America Today is covering everything from how the recession and foreclosure crisis changed the outlook and optimism of Ohioans to the motives of anonymous commenters on its own site.
Restaurateurs' disbelief and despair at what the storm had wrought began to fade just a bit on Thursday, as many of them resolved to put things back together and seasoned their outlook with a healthy measure of optimism.
"On the negative side, there was a mild downgrade of optimism on the outlook for the economy".
But he sounded a note of optimism about the outlook, thanks to falling oil prices and the brake on import prices from the strong pound.
Still, the adjusted outlook contrasts sharply with the surge of optimism that followed the killing of Osama bin Laden in 2011 and the dawn of the Arab Spring, which was initially seen as a political awakening across the Middle East that might render al-Qaeda and its archaic ideology irrelevant.
Yet a sense of purpose is associated with better heart health above and beyond the effects of optimism and a positive outlook.
Among small business owners, Dun & Bradstreet Corp. recently found the lowest level of optimism about the economic outlook in the 13-year history of its survey.
I'm more comfortable with the outlook of our periodic columnist David Malpass cautious optimism, tinged with concern about short-term price inflation.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com