REI is, of course, not the only brand in the outdoor category to woo holiday shoppers.
In the outdoor category, the Grand Prix was awarded to the Kuala Lumpur office of J. Walter Thompson, part of the WPP Group, for a campaign for Ch-9 Media, a television station.
Spots in the "Outdoor" category sometimes are actually indoor venues.
The employees will continue to be based in Michigan, but Comerford will now oversee the outdoor category for Walmart e-commerce, the retail organization now headed by Scott Hilton. .
"Apparel and accessories is now the number one category for digital commerce, according to comScore, and we gain the experience of another well-established e-commerce player, this time in the active outdoor category," Walmart said in a statement.
The employees will continue to be based in Michigan, but Comerford will now oversee the outdoor category for Walmart e-commerce, the retail organization now headed by Scott Hilton.
But it was also awarded the Grand Prix Lion in the outdoor category at the recent Cannes Lions International Advertising Festival.
"Sales at our U.S. toy stores were somewhat soft primarily due to weakness in our outdoor seasonal categories, and a pronounced slowdown in the video business in April as some consumers anticipated video hardware price cuts which were announced last week," said John Eyler, the chief executive.
While Toro dominates the golf-course irrigation niche, the company has just 2% of the nearly $4.5 billion market for riding mowers by far the largest slice of the outdoor equipment category, according to research by Sam Darkatsh, an analyst at Raymond James.
She reached up and grabbed the one pair of shoes they had that did not fall into the rough terrain, outdoor shoe category.
