For some people, that means outdoing the most clichéd Hollywood version of Sin City excess.
In part that is because outdoing PayPal may be an all-but-impossible goal.
Teams made nine trades involving 29 players, outdoing Friday's flurry of activity that produced six trades involving 25 players.
The forbearance of the Nuggets front office is now paying big dividends, however, as Denver's youth movement keeps outdoing itself with eye-opening performances that are surpassing the hopes of even the most loyal and optimistic fans.
The following week, Nielsen figures showed that the previous week's "CBS Evening News" had had the worst ratings in the show's history, which is really saying something, as that history covers sixty years; outdoing itself, the broadcast broke its own record the very next week.
The world is in awe of China's relentless capacity to produce gargantuan cities, each outdoing the most recent superlative that describes its predecessor.
Like the overindulged children of newly minted millionaires, Norwegians now stay home from work at a rate that is the highest in Europe, outdoing even the former titleholder, Sweden.
Rivera is outdoing himself again this season, outdoing a glossy career filled with more than a decade of dominance as the Yankees' closer.
Before long, Hamas was outdoing, in violent deeds, all the secular nationalist groups that had formerly mocked the Islamists for their inaction.
But tonight, JibJab is really outdoing itself, adding an extra boost of star power that takes its videos to the next level: it's letting you appear in a music video with parody song legend Weird Al.
