That's why, as Olympics viewers, we should be paying more attention to what we are supporting with our viewer time and dollars.
Our viewer commitment also sets out how we will use your personal information in a transparent manner and make sure that you are always comfortable with what we are doing in this regard.
"We're always looking at ways to leverage our viewer relationships for marketers, in an appropriate manner," said Mark Harrad, a spokesman in New York for the Turner Broadcasting System division of AOL Time Warner, the parent of TNT.
"Our viewer research indicated that there is a significant segment of the Weather Channel audience that can be characterized as 'the weather-engaged,' " explained Terry Connelly, a programming vice president.
We think: What are we not doing for our viewer or customer?
"…we've learned a ton over the last six months too, especially by listening very closely to our viewers and community on social, in forums and through the feedback you've given through our Viewer Experience Advocates.
