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Our bounce rate had hovered between 50 and 60 percent for the last two years, but now it's down between 40 and 50 percent.
If the answer to that question is "to drive SEO, to get round the Google Panda update, to help social sharing, to reduce our bounce rate on our website", your move into content marketing is only going to benefit the content marketing salesmen.
What I found was that while our traffic has indeed declined over the past 12 months compared to the prior 12 months, our bounce rate has been cut by more than half, visitors are visiting more pages on our site, staying longer on our site, and our conversions are up 11%.
I went over our bounce lines in the Morning Alert to our Members, so I won't waste space here - it was also tweeted out for the masses.
We discussed our 5% Rule and our bounce lines yesterday on BNN's Money Talk and it's a real black swan event for me to spend 10 minutes talking technicals, so you might want to watch it.
When you see an index almost perfectly following our 5% Rule™ on the way down, it can give you confidence in our bounce lines since, clearly, the Bots are in control of this market movement and Bots are far easier to predict than foolish humans.
Similar(52)
"We're not working for our bounces.
It bathed our bouncing children in its red light and set the sea on fire.
We scan and sweep and perfunctorily police, until something sticks out and brings our bouncing cones to a halt.
Dr. Alison Freeland covered three of my four essential components to strengthening our bounce-back muscles (my fourth being rooted in greater purpose or spirituality), but most importantly she suggested that indeed resilience can be nurtured and enhanced.
I want all of you to fire up your browser and see what headlines were available this time last year, before the birth of our bouncing baby stimulus.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com