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"It's really important to us that we build Koio in an authentic and sustainable way and that our authenticity is transparently communicated to customers in the digital age," said Wichert.
Mayers: "What we trying to do now is figure how to expand our influence to other platforms, without losing our authenticity".
"It's important to get the look right, because our authenticity and storytelling hinges on it," said the show's creator, Ian Edelman, a native New Yorker and self-described style-obsessive.
On the gnostical view, once we see the wicked world for what it is, we can step back and rediscover our essential goodness, the divine spark within us, our purity, our authenticity.
Our accents, working-class, were badges of our authenticity as the proletariat's true sons, who had been unjustly deprived of our place among the nations by Edward I and his like, who now ran the BBC.
"Our authenticity, our heritage and the pride people have in Mercedes, those are all huge comparative advantages for us," said Ms. Cervantez, who once oversaw the Lincoln and Jaguar brands at the Ford Motor Company before joining Mercedes in March 2003.
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"We try to compromise between modernity, with all its values, and our own authenticity, our Arab Muslim identity," he said, whereas the Salafis create "an antagonism between the present and the past".
"We wanted to reconnect with our original essence, our irreverent authenticity," Mr. Horrow said, as embodied by wacky commercials created more than a decade ago by the Cliff Freeman & Partners agency, which was closed in 2009.
It was a wink and a nod to mixed folks of our generation who had grown up having to prove our racial authenticity and wrestle with what term we should use to describe our multiracial identities.
Long before the internet's advent, the academic world concocted a phrase that describes what's happening when we do this: we are commodifying our own authenticity.
In our view, authenticity is at the top of the list.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com