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The value exchange for our audiences is very different to that of a consumer brand.
"We continue to strengthen our position as the worldwide leader in interactive entertainment and the broadening of our audiences is confirmation that games are becoming as important as film and television as a mass-market form of entertainment," Kotick said.
The problem we've got, or the opportunity we've got, is that to get what we do to market, to our audiences, is now a darn sight more complex than when Malcolm Muggeridge was talking about us being like another England, and growing".
Anything that we can do to make this easier for our audiences is a plus.
As we seek to help organizations shape a positive narrative to establish or repair a reputation, we must ask ourselves whether what we are doing with our audiences is helping to build trust -- or erode it.
Similar(55)
Our audiences are our lifeline.
"Our audiences are building," she said.
"Our audiences were wonderful," the director said.
Our audiences are not one-time visitors.
"Our audiences are hungry for this.
"Our audiences are generally very astute".
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CEO of Professional Science Editing for Scientists @ prosciediting.com