Curing that ought to be simple.
Rather, it looks at rules that ought to be simple but often aren't.
The choice ought to be simple: stick to the trading plan.
His pitch is simple: razors ought to be simple and cheap; gimmicks such as vibrating handles have only been added to make the marketing men rich.
Figes gives him the following self-satisfied thought, perfectly poised between pompous attempts to describe and to prescribe: "Things are, and ought to be, simple".
The calculation ought to be simple: we all seek people who know more about a situation than we do exactly because they know more than we do.
It ought to be simple, so we asked a number of award-winning industrial, architectural and product designers to fix some of childhood's design flaws.
If the owners of an enterprise really want to preserve their anonymity, they can still opt for an unlimited option but that will be their risk.Reform ought to be simple.
It ought to be simple, in short, to create a weapons-grade version of the Renaissance phenomenon of the commonplace book – a storehouse of the wisdom of others that has mattered the most to you, as an individual thinker.
The treatment ought to be simple – a drip and regular meals – but the hospital cannot provide either, so the family have to pay for their own stents and hope for donations of food.
