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If one ought to achieve an end, then one ought to take the means, or at least means of certain kinds.
One might, for example, claim that one ought to achieve a certain level of welfare, but that there is no requirement to achieve more.
Third, one might hold not a Desire-Based Theory, but a Value-Based Theory, according to which whatever ultimate ends an agent has reason, or ought, to achieve depend not on what she desires or wills, but instead on what is of independent value.
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Our objective ought to be to achieve the environmental goal at the lowest unit cost.
Even if empirical investigation could discover the full range of possible conceptions of happiness, there would still remain the question of which conception we ought to try to achieve.
A way of life we ought to strive to achieve.
But we ought not try to achieve it by triage.
The OWG proposal provides a useful guide to what we ought to aspire to achieve.
With all this criminal law, we ought to have achieved a high level of corporate honesty by now.
When considering development and urbanization, a critical question relates to the institutions on the basis of which these ought to be achieved.
On this view, even the substantive aspect of equality of opportunity is a deontological requirement, a moral constraint on permissible action, not a specification of a goal that morally ought to be achieved.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com