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Within a few years Microsoft had dumped nearly all of the original entertainment programming for more practical, utilitarian services.
People watch TV to see original entertainment, not to be subjected to stuff that's already been all over Facebook.
Nearly 10 years after wholeheartedly but prematurely embracing original entertainment programming on the Web, Microsoft is re-entering the fray.
Orange Is the New Black became an unexpected hit, helping to put Netflix on the map as a creator of innovative original entertainment.
But for Ince himself, provoking the faithful is far less important than providing eclectic, original entertainment to a receptive and thoughtful audience.
Pseudo Programs, a pioneer in producing original entertainment for the Internet, this week became the latest in a string of companies to fail at that endeavor.
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But the company said it believes it can help both its own cause and the larger goal of mainstream VR content by diving into the original-entertainment space.
BBC Worldwide is aggressively pursuing the rollout of original factual entertainment, lifestyle and entertainment formats in a bid to become an international media player on the same scale as Big Brother producer Endemol or RTL-owned Fremantle.
Indeed, Rebekah Mercer is on the board of the Moving Picture Institute, a conservative group devoted to countering Hollywood liberalism with original online entertainment.
Bossie told me that "the Mercers are very interested in films". Indeed, Rebekah Mercer is on the board of the Moving Picture Institute, a conservative group devoted to countering Hollywood liberalism with original online entertainment.
Disney's intention is to create a new Internet service that combines Infoseek with its existing offerings, which include Web sites for ABC television, ABC News, the ESPN sports network, Disney's movies and a site of original Disney entertainment for children.
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