Contrary to other countries, when faced with a branded prescription, Belgian pharmacists are not legally allowed to substitute an original brand drug for a generic alternative.
The original brand had been tarnished during the financial crisis when GMAC needed a bailout.
This McCarthyism has not advanced nearly so far as the original brand.
Avoid copying the competition as an original brand stands out and will help attract customers.
But not, in her mind, selling out the integrity of her original brand.
Shoppers will recognize traces of Mr. Camuto's go-to original brand, Nine West, updated with more sophistication and downtown sensibility.
"I think the company has lost a little bit of its original brand focus and edgy merchandise mix," she said.
His paintings of 1910-1913 is the one truly original brand of cubism invented after Picasso and Braque.
The group even stamps the disks it produces with "FMM," which stands for Familia Morelia Michoacana, right alongside the original brand of various software makers.
"We got a lot of attention — we were edgy, funny," Mr. Irving said in a phone interview, referring to the original brand personality.
Worse still, the extension can succeed, or at least survive, and damage the original brand by weakening existing associations or adding new, undesirable ones.
