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Mike Dennis at Cantor said: Morrison's growth prospects and ability to improve return on capital employed is limited by the loss of their budget orientated customers to the rapidly growing discount sector.
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Simon Johnston, marketing executive, The Chartered Institute of Marketing Simon said: You can transfer skills gained in sales and customer-orientated roles to marketing: Many sales and customer orientated roles have skills that can be transferred to a marketing role.
Hague argues most manufacturing companies in Britain can't survive from selling to UK-orientated customers alone.
You will need to hire and retain a diverse and customer orientated team to strengthen the Apple Brand".
"Digitalisation is creating opportunities globally for new digital businesses to provide innovative forms of customer orientated services, and for existing businesses, and for many sectors, to reinvent themselves.
A telecoms analyst at Global Insight thinks Obermann is on the right track: "Obermann's attempt to put together a strong and customer-oriented management board signals that the new CEO is planning to introduce a more customer-service orientated dynamic, with operational focus on improving service quality and customer satisfaction.
The organisation is customer-minded, and orientated towards development and innovation.
However, in many customer-facing, goal orientated and revenue generating activities, contrary to expectations, they display similar attitudes and behaviours to those in senior sales roles.
"Like any service orientated business we are not too big to listen to the needs of our customers," said Andy Ripley, head of product development at HSBC.
"More dance orientated and keyboard orientated.
'They were very looks orientated and age orientated.
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