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What I actually said was "at news organisations the central organising principle is usually to produce something with social impact first ahead of utility or profit".
Branding, as Olins argued it, was an altogether higher-order, more holistic concern, nothing less than an organising principle for practically everything a business or organisation did.
Sinclair's organising principle is deceptively simple.
Institutional "creep" is a main organising principle across the Union.
Nor is an entirely unbiased organising principle possible.
The basic organising principle of Ofcom is independence from government.
The war on terror is the central organising principle of his presidency.
Yet it is also consistent with an organising principle of Mr Obama's foreign policy.
Rhythm, in Denny's voice, is an organising principle and not much more.
Whenever nationalism becomes the chief organising principle of society, state violence is not far behind.
It has become an organising principle for the whole CSR movement.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com