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Why don't we use it like an ordinary term?
The question is why we care about it, and which psychological states within the extension of the ordinary term make the most sense of this concern.
The word we translate as 'authenticity' is actually a neologism invented by Heidegger, the word Eigentlichkeit, which comes from an ordinary term, eigentlich, meaning 'really' or 'truly', but is built on the stem eigen, meaning 'own' or 'proper'proper
Substitute a synonym for an ordinary term.
Similar(56)
Polite, sensible, modest and still only 24, she defines herself in militantly ordinary terms.
The refusal to be understood in ordinary terms also extends to Beuys's life.
The fact that the speed of light is the same for all observers is inexplicable in ordinary terms.
"I had no brokerage account — no broker would do business with me under ordinary terms," he said.
"A lot" doesn't even convey it, because people will think in ordinary terms of "a lot," which is misleading.
Then we found it right in front of us, living life in ordinary terms on islands of public space, all in the shadows of the financial dark lords vacuum-wrapped in their reflective glass.
This feature for independents Falling Tree – who rightly won a best news feature Sony gold award this week for Child of Ardoyne – was a goosebumpy wonder, all layers of sound-texture, mesmerising voices and a lyrical narration by Malinovski as he described the town in ordinary terms elevated into something hypnotic by the key word: "For a traveller, there's nowhere to sleep in Poetry".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com