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It is the message in the ad, not the border or typeface, that attracts potential employers, said Charles Diederich, a director of marketing and advertising at the Newspaper Association of America.
CitID, an ambitious project from the design firm Norwegian Ink, is trying to answer the question by inviting artists and designers to submit a logo or typeface for "every city worldwide; big or small, rich or poor, famous or infamous, well-known or unheard-of".
It could mean every sign of individual brands, from their logo, colour or typeface, being replaced by standard packaging simply carrying warnings and the name of the cigarettes.
A list of sub-hashtags appears when you open a category, like #MoGraph (motion graphics) or #Typeface when you open art.
Federal funding for some universities remains in limbo after the Department of Education rejected dozens of grant applications because of simple formatting violations, such as using the wrong spacing or typeface, or minor clerical errors.
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Recipients do not need the original layout program or typefaces to open the file, just free Adobe Acrobat Reader software.
What the public wants (certainly the literate public) is not the book jacket, or the typeface, or the quality of the paper, or the "feel" of a book -- what the public wants is the blood and guts of the author, the contact of the reader's mind with the author's mind -- and the most efficient vehicle for that contact is now the electronic book, the E-book.
The drop-down menus for typeface and font size -- in the upper-left margin of the lower tool bar, just as in Word -- display true-to-life examples of the various typefaces or font sizes your cursor passes as you scroll through the options.
Not until 1884 did the Italian printer Giambattista Bodoni use boldface to describe a darkly thick, or bold, typeface, which looks like this and is easily distinguished from lightface type.
A FEW decades ago, before the personal computer became ubiquitous, I designed a display (or headline) typeface called Klaus Bubula Bold, so named because the upper-case K and B and lower-case U and O were the most eccentric of the 26 letters.
The redesigned bird replaces both the old bird as well any "T" or bubbled typeface "Twitter" logos.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com