We think of atheism and religious apathy as uniquely modern spiritual options, ideas that Voltaire and Hume devised in a coffee house one rainy afternoon sometime in the 18th century.
In place of a pikestaff or cobblestone, Messier wields concepts such as shareholder value, return on capital and stock options — ideas as threatening to 20th-century French statists as libert, galit and fraternit were to the ancien rgime.
However, due to the drawbacks of current treatment options, ideas for future cough management and newer products need to be considered and tested.
Another is that the House bill includes the "public option", an idea that appeared to die during the summer but which Mrs Pelosi has given fresh life to.
We see ourselves as creators even if only with an option or idea; we act deserving before we have ever earned.
Called the "China option", the idea is to emulate India's workmanlike relations with its bigger neighbour, in which better economic relations (Indian trade with China is now worth $75 billion a year) increasingly trump unresolved political and border disputes.
But it's time that coupledom stopped being touted as the best option, an idea reinforced not just by state approval and resource allocation, but also by religion, the market, popular culture, assorted therapists and our own anxieties.
Eventually, after much pleading that this was "the only option," (another idea, involving 37,000 tanker trucks, was deemed unfeasible) municipal officials were given the go-ahead to flush, and the weeklong crapshoot launched on Wednesday at midnight.
Over 70% of respondents strongly agreed or agreed that there was a lack of information resources available to them regarding the use of herbal medicines during breastfeeding, whilst 23.6% selected the option "no idea" and 6.3% strongly disagreed or disagreed.
