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Spark builds on Naytev's mission to optimize content for social.
"It's one of the reasons why publishers are not well equipped to optimize content distribution online.
So we optimize content for viral distribution using realtime data and we make money through viral advertising on our site and network".
"We use a lightweight installation JavaScript tag to help marketers and editors automatically optimize content, promotions and full-page template for revenue yield".
"In the world we're evolving to, publishers need to optimize content for all devices, and I think they'll see different social sharing patterns, depending on the platform".
Leading digital publishers have technology at their core and have developed in-house software to help them manage, create and optimize content creation.
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Desktop optimization is the outdated practice of optimizing content so that it shows up well on desktop computers.
Currently, Perfect Market-optimized content attracts about 30 million monthly page views.
Their approach is different, optimizing content on the provider or ISP end.
Facebook has Instant Articles, Google is spearheading the AMP (Accelerated Mobile Pages) project, and the Apple News Format optimizes content for iOS devices.
The opensource community, which says its platform powers 3% of all the websites in the world, has released version 3.0 of its CMS, which automatically optimizes content created on the platform for the mobile web.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com