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In more recent years, retailers have tapped into the trend for shopping as we go and launched mobile optimised sites and apps, and also introduced technology in-store – take Burberry, for instance, which arms store staff with iPads, in order to make the customer experience more seamless.
Other firms which have created optimised sites include Facebook, MySpace, LinkedIn, Twitter, Amazon, eBay and CNN.
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Over 3.5 million people access Auto Trader via mobile devices every month through the mobile-optimised site and apps developed for iPhone, iPad and Android.
If you are on an older operating system, or running Blackberry 10, then please start to use our fully-optimised site: www.theguardian.com.
"[In that case] rather than develop several apps at significant cost we would often advise brands to choose a mobile optimised web site," he says.
Methodological qualities of the trial include: large number of intervention sites, optimised protocol to reduce risk of bias, appropriate sample size calculation and planned intention-to-treat analysis.
Some of these are sold, and some are free; but none appear to be officially linked to the site, although there are versions of the site optimised for tablets and mobiles.
Users could already hide their identity using the Tor browser, but the "hidden site" optimised for the network makes it even less likely they will be exposed.
The non-profit organisation has set up a version of its site optimised for use over the Tor network, which provides security all the way between the user and Pro Publica's servers.
"We hope this paper demonstrates the importance of building a mobile site optimised for mobile devices.
Safety of nest sites and optimised breeding conditions are key intrinsic components of breeding habitat quality [ 15, 19].
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