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The old joke about the man in front of a firing squad who refuses the customary last cigarette because he's trying to quit reminds us that deferring a reward does not always make sense, and economists and evolutionists have developed theories that predict the optimal delay of gratification in a given environment.
Thus, it would appear that females gravitate away from games that are biased towards male cognitive strengths, such as first person shooter games, but that they are drawn to games that allow them to exercise control and elicit gratification through an optimal challenge based on their own cognitive strengths[ 42].
Optimal self-control and the longest delay to gratification can be achieved by directing attention to a competing item, especially the arousing, "hot" qualities of a competing item.
Prior research shows that people make more optimal choices on behalf of other people than they do for themselves people are better able to delay gratification and to take valued risks for someone else.
Instantaneous gratification.
You practice delayed gratification.
Ego gratification.
"People want instant gratification.
Gotanda smiled with gratification.
Will is delaying gratification.
It's immediate gratification.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com