"Everyone is looking for a quick buck now, and people are claiming to sell opt-in data who don't have it," said Pesach Lattin, who runs Adspyre, a New York e-mail marketing firm.
I caught up with Xavier Buyse, CEO of Adsmedia, a mobile advertising company whose platform leverages a variety of "opt-in" data sources - from location, to carrier data, to information from social media to deliver highly targeted ads to mobile device users.
That was around the time that RetailNext acquired the in-store, opt-in data tracking service, Nearbuy.
We recently broke into SonyPictures.com and compromised over 1,000,000 users' personal information, including passwords, email addresses, home addresses, dates of birth, and all Sony opt-in data associated with their accounts.
Gamification needs to address all four phases of the user life-cycle: Think about leveraging game mechanics to facilitate and graduate users along each specific phase of the user experience: 1) new user onboarding (gamification is an excellent way to implement interactive tutorials); 2) user engagement; 3) conversion of free users to paid (or opt-in data sharing); 4) retention of power users.
In a release posted on the group's website, the hackers claimed they obtained "personal information, including passwords, email addresses, home addresses, dates of birth, and all Sony opt-in data associated with their accounts".
A Facebook spokesman said in response to a question that it did not require the company to obtain "opt in" data-sharing permission for new products.
A data and analytics company providing essential television insights by leveraging a source of real-time, opt-in viewership data across broadcast, cable TV, OTT, and digital media.
But it doesn't accurately portray how we use opt-in customer data as one of many inputs to help improve our user experience".
As long as websites don't disrupt their design with these buttons or hinge their entire experience on opt-in user data, there's little harm and a lot of good that can come from Facebook integrations.
MoveOn.org is even leading a campaign complete with a petition calling on Facebook to provide privacy as the default setting with users presumably being able to opt-in to data sharing.
