THE polar opposite of this ethos can be found three minutes away at Fjallraven, a sensible Swedish outdoors outfit that is suddenly trendy thanks to the surge of underemployed, bearded and beribboned young people interested in wholesome pursuits like camping, craftwork and riding bicycles.
But how do these people achieve so much when their mindsets are essentially the opposite of today's ethos, telling them that gaining attention is more valuable than nearly everything else? You've probably been told that to get ahead in business, you need to "raise your profile" or "build a platform".
In a new study of individualism, she recalled watching students recite a pledge at a pep rally that I have come to think of as the polar opposite of the Lei Feng ethos: Ever since God created all things on earth, there has not been one person like me.
It's like something out of Philip K. Dick's A Scanner Darkly; one day Moss/Tangent hosts a massive, expensive, corporate security conference, and then, the very next day, a younger, angry, rebellious hacker mob, whose avowed ethos is nearly opposite to that of the first group…without ever addressing that contradiction.
Its ethos was the exact opposite of nostalgia.
That is the polar opposite of the Vikings' all-in ethos.
Karl Marx famously predicted that industrial capitalism's individualist ethos would engender its opposite: a new collective consciousness that would ultimately fuel the socialist revolution.
That's the opposite of crowd-sourcing, the sloppily democratic ethos behind so much on the web".
As we walked, Mr. Saenz told us how the Apache purposely left no trace on the land, quite the opposite of Silver's "built to last" ethos.
The template is: "It's time for a president who cares more about [supposedly good thing] than he does about [supposedly opposite bad thing]." The sentence is an ethos appeal — "I stand for [good thing]" — disguised as a piece of argument.
