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The lack of coverage of these responses, when the opposite causes mass outrage, is difficult to understand but unsurprising.
We love our easily cataloged two-syllable catch phrases like "road rage" and "air rage," and we lump them together even though they have nearly opposite causes.
Halo branding obviously works in two directions: While successful positive branding makes the heart aflutter with the heightened belief, "this is what I believe and want and must have," the opposite causes intense dislike and even hatred.
Promoting palliative care and advocating the legalization of voluntary euthanasia and assisted suicide (VE/AS) are generally viewed as opposite causes [ 23].
Similar(55)
Now, journalists seek to enlist her for the opposite cause.
Celebrity endorsement of the opposite cause is far more common, at least in Scotland.
Instead of optimizing users' G1 memory (as advertised), the now suspected malware app is doing the exact opposite – causing lots of Android headaches in the form of memory wipes, contact disappearances, OS crashes, adware, and spam galore.
We have always been temperamentally opposite, causing me to habitually suspend my judgment.
It may be the recovery of East Asia, not the opposite, that causes us problems.
The opposite configuration causes a main vortex to be succeeded by a wake where vortex structures are not clearly defined.
The magnetism of two Si atoms is opposite, which causes a regular anti-parallel coupling between the Si-C and C-C atoms.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com