Brands need to understand the opportunities technology gives to them — from a catalog to an emotion".
As a result, he said, organisations needed to seize the opportunities technology offered, be "fleet of foot" and sometimes tolerate failure.
My role involves helping to promote innovation across the firm, identifying business opportunities, technology offers and working on new ways to engage customers.
The wireless computing field today resembles the PC business a quarter of a century ago: people were excited by the opportunities, technology standards were not yet established, start-ups proliferated and many failed as the economy was in doldrums.
This year I think the further education sector will similarly embrace the opportunities technology offers and vocational open online courses (VOOCs) will begin to be developed by more colleges.
Branson told the Guardian that while telecoms companies should do as much as possible to help their customers benefit from the opportunities technology offers, measures taken by big businesses only form part of the solution to the shortfall.
"The establishment of FutureLearn represents an important step in realising this change and seizing the opportunities technology offers in creating a broader, deeper and more exciting education system".
But in making those changes, I am determined to ensure we embrace the new opportunities technology gives us - and match that with programming of the highest quality that is simply the best in the world.
This way, they get the benefits of technology and take advantage of the many learning opportunities technology offers.
This was a natural response to an unprecedented opportunity: technology had created its own business cycle.
