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And when public opinion moves away, they have two choices.
When public opinion moves, the hills move with it.
That's because, in a country as big as the United States, public opinion moves in slow currents.
If public opinion moves a little, as it did in the fierce 1988 debate between François Mitterrand and Jacques Chirac, he said, "it's not a big thing".
A lot can still happen in the next months – for starters, the parties present their manifestos next week – but public opinion moves slowly and Cameron's time is running out.
Of course, the scale of US politics means that not every congressional district is as well organised as others, and all the software and phone banks in the world won't save a candidate when the tide of electorate opinion moves against them.
Similar(52)
As of yet, we haven't, in my opinion, moved one step forward".
One leading figure in the Yes camp talks of "opinion moving against us, almost day by day".
The only reason opinion moved at such speed was because it was volatile in the first place.
In mid-August, voter opinion moved out of the yellow zone and headed toward the actual election outcome, a Republican popular-vote win by 6.8 per cent.
Two of this week's big questions in financial markets are: which way will S&P jump, and will its opinion move bond prices?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com