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This new operational mindset, enabled by predictive analytics, will enable these organizations to differentiate themselves, reach new customers and establish new markets.
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"It's just a mindset they got into, that this was an operational vehicle, on an operational mission, and you don't have to worry about it," the person said.
Citing an experience in Western Kenya, he concluded a lecture on his book with a focus not on operational shifts but with a shift in our mindset.
After that, operational changes at work become part of the greener mindset and don't seem like arbitrary suggestions from the powers that be.
Although institutionalizing the planning exercise at the operational level was constrained by the lack of capacity, experience and resources, the shift in mindset brought about by this planning process was significant: the assertion of ownership of the process by the MoH now enabled the evolution of local ownership by aimag and city health departments of these operational plans.
Interviewing a statistically significant number of consumers demands time and energy from the field team, and takes focus off solving tough business challenges these markets often present – such as overcoming the high operational costs in infrastructure-poor slums and villages, and getting consumers to change ingrained routines and mindsets to adopt new products.
The biggest struggle is actually to get the buy-in of middle management -- of the people who do the operational work, have huge to do lists, have daily tasks -- to get them to adopt a new innovation mindset...
One Mindset.
Mindset positive?
That's the mindset.
Opportunity is still operational.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com