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A great case study for doing the paid, owned, earned strategy well is American Express and their "Open Forum" project.
Big data has opened forums on which everyone can express their feeling and can share their experiences.
Open forums, where all sides can discuss their perspectives and needs, are one important piece of the puzzle.
Open forums of discussion and consultation will be essential but will also require joint commitment and broad representation to be effective and worthwhile.
Schottenheimer called the meeting an open forum.
An open forum is one thing.
"The forum was an open forum," he said.
So in September 2010, it set up an online open forum.
It proved the absolute value of having an open forum.
"There was no town hall meeting, no open forum," she said.
Its first move has been to announce an open forum to hear student concerns.
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