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GoCard in New York, an out-of-home advertising company, is expanding by opening a division, GoGorilla in New York, that will offer nontraditional ways to market to consumers, on products ranging from bar coasters and pizza boxes to fortune cookies and toilet paper.
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The Starcom MediaVest Group, Chicago, part of the Publicis Groupe, opened a division named Play, specializing in marketing through video games.
MPG, New York, part of Havas, opened a division called MPG Entertainment to focus on sponsored and branded entertainment marketing.
Laredo Group, Fort Lauderdale, Fla., which offers training services for media sales professionals, opened a division to offer sales representation to Web site and blogs devoted to advertising and marketing.
Yet, when the teams open a division series Friday at Dodger Stadium, meeting in the playoffs for the third time in the Dodgers' last six postseason trips, St . Louismay have the advantage.
We were successful for years, even opening a manufacturing division in Korea.
Still, the concept is intriguing enough that at least one major Manhattan company, Prudential Douglas Elliman, is considering opening an auction division.
And Trahan, Burden & Charles in Baltimore is opening an interactive division, TBCi, with three employees and clients like the Baltimore Orioles.
Far from opening a dangerous new division within the EU, the Germans think they are closing one: between competitive economies and the laggards that threaten the survival of the euro.
Truthfully, we have never been set up for it, and now we are very seriously considering opening up a division to represent new developments.
A new rift in world affairs appears to be opening up: a division between pro-globalization Asia, with China in the lead, and the transatlantic nations that have turned against globalization.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com