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W2 has acquired the Racepoint Group, Waltham, for undisclosed terms and has opened a unit called the Digital Influence Group.
For instance, last week, the Omnicom Group and the Playa del Rey, Calif., office of TBWA/Chiat/Day, part of its TBWA Worldwide division, opened a unit specializing in content creation.
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The first means that he often sees a bunch of over-stuffed plastic bags when he opens a unit.
"When we decide to open a unit, we plan 10, 20 or 30 years ahead," a spokesperson at Bic says.
He replied that the commission was preparing to open a unit to anticipate new areas of market problems.
Partly because United Nations officials know that the United States is setting a legal and ethical precedent for other countries developing armed drones, the U.N. plans to open a unit in Geneva early next year to investigate American drone strikes.
As for opening a unit to focus on the new economy when much of it seems to be getting old fast, Mr. Anderson said: "E-commerce in one form or another is here to stay.
In my day, far from pushing to open a unit at Harvard, the Navy was working to close units and consolidate schools for financial reasons, since an R.O.T.C. unit, with 8 to 10 full-time staff, costs upward of $1 million a year.
Draft Worldwide in Chicago is opening a unit with 14 executives who worked at Simon Marketing, the premium-promotions company that was dismissed in August by McDonald's after a Simon employee was implicated in a plan to rig many of McDonald's big promotional games.
The brittle fracture concept was used by Hillerborg to define the material parameter of G f which is the needed energy to open a unit area of crack (Hillerborg et al. 1976).
The attractiveness of most retailing and restaurant franchise opportunities comes down to the unit economics: how much money is required to open a unit, and how long will it take to get the payback?
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