"Our aim is to create an open, inviting riverfront destination that the whole neighborhood and city can enjoy," said Michael Gross, a spokesman for East River Realty.
Iniside it is so bright and open, inviting you to explore every corner – the huge cushions in the kids' area, the reading pods and pianos.
The district's music teachers, who consider one another friends, say that Mr. Schwartzman's open, inviting policy, and the noncompetitive nature of the program, is what creates success.
"As a challenger, we need the opportunity to tell our story," Mr. Celikbas said, and "the first impression we have from L.A". is that it is "an extremely open, inviting, curious, city, eager to hear what you have to say".
To counter this the firm has gone to great lengths to be open, inviting executives from firms in which it wanted to invest to Moscow to look at its books.
Tucked into the corner of Melrose Market, between a butcher shop and a florist, his open, inviting kitchen turns out flavours that are sophisticated but never fussy, simple but deeply satisfying.
