The Starcom MediaVest Group, Chicago, part of the Publicis Groupe, opened a division named Play, specializing in marketing through video games.
MPG, New York, part of Havas, opened a division called MPG Entertainment to focus on sponsored and branded entertainment marketing.
Laredo Group, Fort Lauderdale, Fla., which offers training services for media sales professionals, opened a division to offer sales representation to Web site and blogs devoted to advertising and marketing.
GoCard in New York, an out-of-home advertising company, is expanding by opening a division, GoGorilla in New York, that will offer nontraditional ways to market to consumers, on products ranging from bar coasters and pizza boxes to fortune cookies and toilet paper.
DJK is not the only residential firm to open a commercial division.
The company will open a marine division in September in Kennesaw, Ga., the company said.
The tax, he explained, would amount to a staggering 10 percent of a car's value, and the Internal Revenue Service would open a new division to collect the fees.
On October 22nd Alibaba, a Chinese e-commerce giant, said it would open a new division in America to invest exclusively in internet start-ups.
Earlier this year, Bloomsbury announced plans to set up a new publishing business in India, while last May Simon & Schuster announced its plans to open a new division in New Delhi.
