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The company consistently takes great engineering and buries it in opaque design that's nominally all about the feels but is actually all about the wank.
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As is the case with any trading company, its operations were opaque by design.
In this opaque product design, customers are randomly assigned to travel to one of approximately ten destinations; however, for a fee they may exclude one or more destinations from the choice set (or a particular package design) prior to learning which destination they will travel to.
Another says: "Howdens' discount structure is deliberately opaque and designed to favour the tradesman rather than the end user.
To counter the risks, the bank structured loans to the energy-trading giant in ways that were at once opaque and designed to ensure Citi stood at the head of the creditors' queue, should Enron ever run into trouble.
Tactically opaque pricing, designed to skim an extra penny or two from each customer, becomes a lot harder when prices and real wages are falling; meanwhile putting relentless downward pressure on the price you pay suppliers in a period of low or zero inflation simply accelerates the race to the bottom.
That said, relatively little is known about the impact of seeing the food/drink within (as compared to more traditional opaque packaging designs) on product perception or consumer purchase intentions.
His life is, by necessity or design, opaque.
LLPs are popular with money-launderers because they are opaque and whether by design or accident can easily slip under the radar of tax authorities.
The admissions systems endorsed by Grutter are, perhaps incidentally and perhaps by design, opaque, meaning it is hard to identify specific students who would have been admitted but for their race.
Based on these findings, we offer general recommendations for how to design opaque packages for airline customers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com