The only logical explanation for newspapers refusing to join Impress, or make their own Independent Press Standards Organisation regulator Leveson-compliant, is they don't want ordinary members of the public to be able to sue them.
If only it were so for newspapers.
The story, in which a wealthy woman invited into her home a man revealed to be a Thatcher-hating assassin, was set to be serialised by The Telegraph, only for the conservative newspaper to scrap it for being overly offensive.
So is it really contradictory to say, as one supplement did recently, that one should "kickstart the diet with a juice cleanse", only for the main newspaper to proclaim on its front page the same day that obesity is rising due to increased sugar intake "from fruits and juices"?
He wrote a racing column for the Sunday Express, but it paid only £20 a week, not bad for newspapers at the time but far less than he was used to earning.
Long after his release King still writes a lively column for the only national newspaper for prisoners, Inside Time.
When we found a copy of the state-owned Herald newspaper and started analysing its contents, he reminded us that prisoners were allowed to use newspapers only for toilet paper.The Committee to Protect Journalists, an American lobby group, rated Zimbabwe the seventh worst place in the world to be a journalist.
Rees's secret work for newspapers could only be reported following his trial for the murder of his former business partner, Daniel Morgan, which collapsed earlier this year following mistakes by Scotland Yard.
"This is already helping rebalance the print industry's heavy reliance on advertising over subscription revenue," the report said, adding that digital advertising for newspapers "grew only at an anemic 3 percent rate in 2012".
The pitch is appealing but at the end of the day all it will do is shift business to a different ad-tech startup, only marginally improving ad revenue for newspapers.
