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There's something delightful in using technology to animate the fustiest of design-museum categories; it's not only a gimmick but an updated version of flipping through swatch books.
One could argue — and the winter federations presumably will argue — that this is only a gimmick of a proposal from a discipline that is looking for any promising path to remain relevant.
"It's only a gimmick to people who do that every single day of the week for their children, and it makes me sick, you know, it's the kind of remark that people who don't know these kids, who don't necessarily know these people, would make.
If you're not careful it becomes not only a gimmick but a laughable gimmick.
In the new round of AIDS Trust Funding, they decided not to fund any of our STD testing services because they think it is only a gimmick… but in the old days they funded all of our STD testing services, but now they only cover HIV tests.
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It was only a sweet gimmick but also another step in the fascinating process of Multiplexing Content where more than one layer of content is being transmitted at the same period of time, planned to be revealed in second and third watch only.
"It's just a gimmick.
"Otherwise, it's just a gimmick".
I've been told to mention at this stage that it's helpful if you've got a Gorilla, but that's a gimmick, and only old bald twats need gimmicks to sell singles, not us, we're ace.
But Obama called that a "gimmick" that only sets up another potential crisis.
Penn State's only touchdown came on a gimmick, too.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com