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Some of the games are part of larger television advertising campaigns, urging television viewers to go online and online surfers to watch television.
But, how can you grab the attention of online surfers?
In short, make it virtually impossible for online surfers not to find you.
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This regulatory quirk also helps to explain why there are few large free ISPs in America, where local telephone calls are free.Telephone fees have helped the free services to build up the number of Internet users in Britain, but they discourage new users from spending time online, since surfers tend to watch the clock.
Pasadena-based Ticketmaster Online offers Web surfers access to more than 350,000 events each year, usually at large venues like sports arenas and concert halls.
America Online will give its customers built-in software to detect and remove "spyware," hidden tools that can monitor Web surfers' online habits for marketing purposes, company executives said yesterday.
Featuring former champion surfer David Wakefield and Thomas Castets – who founded the world's first online community for gay surfers – they travel to Australia, Hawaii, California, Mexico and the Galápagos Islands to hear stories of other gay surfers.
Most Web surfers use online maps to get from point A to point B. But marry an online map with something else a collection of photos, a set of real estate listings or even some user-generated gossip and you might be able to start a business.
One is to monitor what Chinese surfers do online in order to find and punish those breaking the rules.
Curiously, Dr. Felten has found that using so-called anonymizer programs that are designed to protect Web surfers from online intruders makes cache attacks easier.
Among longtime Web surfers, personal online diaries, known as Weblogs or blogs, are often cited as the last bastion of interesting material.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com