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Other data suggested similar increases in online spending.
Now advertisers have cut back their online spending.
Online spending on Thursday rose 28 percent, and online spending on Friday rose 9 percent, to $648 million, the biggest sales day yet in 2010.
Mobile phones and tablets are also driving online spending this year.
Cyber-shopping is continuing to prove popular and online spending is growing (see chart).
Of course: but a huge proportion of BBC online spending is nothing to do with news.
And even now there is a wide range of estimates of last year's online spending.
Still, online spending, like holiday sales over all, is falling short of many predictions.
Like MasterCard, ComScore, a research firm, found that online spending rose steadily to $26.3 billion.
That, simply, was the message from the latest CBI snapshot of high street and online spending.
It is difficult to gauge how much online spending is driven by college students.
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