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When the Charlotte Bobcats visited the Garden on Monday, Jan . 9 the average online resale price for tickets was only $78.57, according to SeatGeek.
Online resale websites make it easy for the touts to do business well away from the public eye; you can still see the occasional scalper on the pavement in the West End, but the big profits are made online.
In 2002, according toThe Times, several investors, including Gordon Crawford, a longtime media investor, lobbied Ticketmaster to buy StubHub, a private company then known as LiquidSeats that was building an online resale marketplace for tickets to concerts and other events.
The empty seats at most early-season games suggested that many fans — and some brokers like Mr. Geary — have bought tickets but are not using or reselling them via StubHub, the online resale service that offers tickets to all remaining home games, many at less than face value.
In 2002, according to two people familiar with the effort, several investors, including Gordon Crawford, a longtime media investor, lobbied Ticketmaster to buy StubHub, a private company then known as LiquidSeats that was building an online resale marketplace for tickets to concerts and other events.
Two teams that have preceded the Yankees into the online resale market, the Mets and the San Diego Padres, have not punished fans for peddling their unused tickets on StubHub, eBay or other Web sites like RazorGator.com, and seem content to co-exist with them.
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"The industry is embracing this," says Eric Baker, the firm's boss.Even a company that once legally challenged the online-resale market is now on board.
The average Canucks ticket costs $65 Canadian, and the average secondary market ticket price is $280, according to a 2011 study by TiqIQ, an online ticket resale vendor.
The site is set for a debut next year, said Ticketmaster, which is owned by the Internet conglomerate IAC/InterActiveCorp. Resales are a growing slice of the ticket market for sporting events, concerts and other events, but Ticketmaster lags behind other online ticket resale outlets like StubHub, which is owned by eBay, and auction sites like eBay itself.
In addressing the current numbers, Levine noted the numerous instances of bad weather in April and May, the attendance drop-offs in baseball-strong cities like Boston and Philadelphia, and the Yankees' decision to spurn StubHub and establish their own online ticket resale operation with Ticketmaster.
Different from most online fashion resale marketplaces because of the tight focus on local.
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