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Mr. Fertik, 34, is the chief executive of Reputation.com, a company that helps people manage their online reputations.
The exchange economies of the web are based upon the actions and relationships that make up our online reputations.
"Young adults may be more active managers of their online reputations out of necessity," Mary Madden, senior research specialist for Pew, said.
Teen-agers, he writes, may vigilantly maintain their online reputations, but they do so "driven more by fear than by love".
it's the Technology Guardian supplement today - I'm looking at the state of web security, and we also look at online reputations and a quick look at Acta.
Jennifer Kahn's Profile of Jaron Lanier notes that his book "You are Not a Gadget" argues that when teen-agers cultivate their online reputations, they are "driven more by fear than by love".
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And online, reputation is all.
An online reputation-management system.
Online reputation management now accounts for 95% of his business.
If the law can't help you, an online reputation manager may be your only option.
This 21st-century problem now has its own solution: online reputation management.
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