Exact(8)
Note to online reader: sit down.
The standard for online reader comments is a bit different.
Kim Jong-un won the 2012 online reader poll.
Web sites using online reader-generated commentary are rewriting the rule book for travel reporting, and no site has as much impact as TripAdvisor, which is owned by Expedia and is one of the biggest online reader review sites.
A reader of a printed publication typically brings in 18 times the value of an online reader.
"Rock is dead – deo gratias," wrote one Guardian online reader over the weekend, reflecting a very common assumption.
One possible approach to moderate the nasty effect, of course, is to shut down online reader comments altogether, as some media organizations and bloggers have done.
Asone enthused online reader succinctly blurbed it: "If Charles Dickens was a New Yorker who wrote zombie stories, he'd write Monster Island".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com