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Online penetration in China was 43% in 2012, well below the 70% or higher seen in developed economies.
Dickinson said: "This month brings fantastic news for retailers who have worked hard on their online presence, as the online penetration rate of non-food sales is at an all-time record.
"Within three to six months' time we will be a fully integrated FX trading hub," he said, adding that Oanda's online "penetration, traction and velocity" will aid in the establishment of a new electronic marketplace for foreign exchange.
And yet for a couple of months, new metrics like online penetration and ubiquity lined up neatly with old metrics like chart performance, reflecting the potency of those fan bases when given, in effect, an underdog to root for.
Given that Fleet has the largest online penetration of any major bank, she said -- one-third of Fleet's customers use one or more of its online services, which include quickandreilly.com and Office Link and Home Link for business and nonbusiness customers -- it made sense to try to expand that particular customer base, especially in New York City, where there are few branches.
As a developing theme, the group's stores are now beginning to outperform expectations relative to online, perhaps indicating that the intensive space relocation of recent years has positioned the business for growth in store sales now that online penetration (for Next) is slowing.
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Online shopping for apparel took off and is now the highest online-penetration CPG sector; the majority of women have shopped for clothing online.
Although China has by far the world's largest number of Internet users, with more than 640 million people online, Internet penetration is only about 46percentt, compared with 87percentt in the United States.
"Online media penetration is low and there's definitely a communication gap.
One of the judges came from Grouper, a shopping app that single-handedly brought online shopping penetration from 1% to nearly 100% in less than a decade.
While online retail penetration has reached 14% in both the U.S. and China, it's a mere 3% in Southeast Asia (which includes Indonesia, Thailand, Vietnam, Philippines, Malaysia and Singapore).
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