Each participant received log-in details by telephone, email or text message prior to the online focus group discussion; access to the chat platform was possible from any computer with internet access.
In general, the online focus group methodology proved to be a feasible tool for collecting data from hard-to-include respondents, such as children in active treatment for childhood cancer and their parents.
This study is, to our knowledge, the first to conduct online focus group discussions within the setting of paediatric oncology.
Online focus groups have several advantages compared to traditional face-to-face focus groups [ 32- 37], for both participants and researchers.
"We still run our flagship Web site, and every week we make new strides in improving our ability to deliver online focus groups".
The online focus groups were structured according to two questions that were slightly adapted for the three different groups of respondents.
The company is selling a product called Ntercept, which allows companies to put together online focus groups.
A random sample of 40 children who participated in 'FRIENDS for Life' is contacted to participate in online focus groups (OFG) after they finished the programme.
Channelling your online focus Crucially, as an early stage business looking to harness the power of the web, you need to take a strategic and low-risk approach.
Interactions between participants, seen as a strength, when conducting online focus group discussions, allowed different views and opinions related to the discussion topics to be highlighted.
