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Statistics from comScore Networks, an online consultancy, seem to bear that out.
Ken Cassar, an analyst with Jupiter Research, an online consultancy, said he tended to believe the more conservative sales numbers.
"This group has been kind of overlooked until now," said Heather Dougherty, an analyst with Nielsen/NetRatings, an online consultancy.
"What appeals about BOL", says Nick Jones, an analyst with Jupiter, an online consultancy, "is the possibility of cross-fertilisation between the different bits of the business".So will BOL be able to elbow Amazon out of first place?
"This is something that's been needed for a while, but no one has been able to do it successfully," said Greg Sterling, of Sterling Marketplace Intelligence, an online consultancy.
"Gap has the capabilities to offer a better browsing experience than what's available for buying shoes online today," said Carrie A. Johnson, a retail analyst with the online consultancy Forrester Research.
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Borrell Associates, an online-advertising consultancy, says online spending for the 2012 elections will reach $160m nationwide, six times higher than in 2008.
His mother owns Cobblestone Associates, an online Internet consultancy in Washington.
Chuck Lasker is the 52-year-old owner of an online marketing consultancy who was, at first, concerned when his son began vaping.
"Companies do age verification because they know they're supposed to, but everybody knows it doesn't really work," said Hemanshu Nigam, the former chief security officer at Myspace who now runs SSP Blue, an online security consultancy.
A report last year from the online ad consultancy eMarketer estimated the click-through rate for video ads in general at 0.75% tiny, yet still higher than the more prevalent non-video display ads.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com