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But its best feature is its ability to speed up the online checkout process.
Amazon has been lowering its prices and maintaining free shipping offers in an effort to nudge reluctant consumers through the online checkout process.
To do so, it's adapting to Internet retail with the launch of Visa Checkout, a new payment option that will allow users to speed through the online checkout process in just a few steps.
Look for a "Send a Bill" option during any online checkout process.
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Refer to the store's online checkout and payment process for the specific steps on how to complete your order and pay for it.
The firm also invests in Simpl, which makes technology to ease the checkout process for online shoppers, and Two Tap, another online shopping tool that allows users to buy items outside a retailer's website, by tapping twice on an image of the product on their device.
Details are still being disclosed, but MasterCard and Intel are working on providing a safer and simpler checkout process for online merchants and consumers using Intel's Ultrabook devices and future generations of Intel-based PCs.
Shopify, which manages the online stores and checkout processes for 300,000 merchants, has been closely involved with the W3C effort and is planning to immediately offer the new standard to its merchants, as is Groupon.
The end goal, similar to Apple Pay, is to make it easier to complete the checkout process when shopping online from a mobile device.
For example, Plastic Jungle is trying to partner with online retailers to power a payment portal in the checkout process that will allow shoppers to use a credit from a different store to make an online payment.
The company is also trying to partner with online retailers to power a payment portal in the checkout process that will allow shoppers to use a credit from a different store to make an online payment.
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