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Thinking in terms of reworking legacy application architectures is a far cry from the typical low-code focus on building one-off apps.
These "brand extensions" have included CFG: Cosmo for Guys on the iPad, but also one-off apps that riff on themes from the main magazine, such as Cosmopolitan's Sex Position of the Day; more apparently are to come.
Brand-based one-off apps from magazine publishers include Bauer's The A-Z of BMW in 2012 and Honda: Reloaded and Conde Nast's Revlon All Access.
So 3Gear's approach is to build a software platform instead of building one-off apps.
The first generation of mobile tools – MEAPs and mobile SDKs – provided lines of business with tools and services to launch these one-off apps.
We were pretty popular with startups and experimenters but we saw something really interesting: enterprises were using our product to make one-off apps," he said.
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Campaign has previously launched a one-off app, for the Cannes Lions Festival of Creativity last year.
They can do this because they're more than a one-off app.
From that, they launched another one-off app called PopBooth that would turn an iPad into one of those classic photobooth cameras that spit out a strip of four photos.
Because Apple often communicates policy changes through one-off app rejections instead of publishing a clear and transparent notice to everyone, developers get incredibly aggravated by rumors.
Or worse, event organizers increasingly try to get you to download their own custom-built one-off app for their conference.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com